The Story of Wick
A tale of innovation, safety, and the relentless pursuit to make India's roads safer for everyone. This is how we transformed an idea into a revolution.
The Highway Crisis
Every day, Indian highways tell a story of danger
In 2020, even amidst pandemic lockdowns and reduced traffic, India still recorded over366,000 road accidents, claiming approximately131,700 lives.
Heavy commercial vehicles bore a disproportionate share of this tragedy.12,752 crashes involved trucks and lorries, leading to more than5,200 deaths. Poor tire maintenance, overloading, and mechanical defects ensured that accidents remained deadly.
The Crisis Was Real
|
A Vision is Born
Innovation sparked by determination
In 2021, our founders looked at this crisis and saw an opportunity.What if technology could predict and preventtire failures before they happened?
The idea was revolutionary: an Automatic Tyre Equalisation System that would monitor, analyze, and automatically adjust tire pressure in real-time. No more guesswork, no more tragic accidents.
Our Mission
“To make every commercial vehicle journey safer through intelligent tire management technology.”
Eureka Moment
The solution was within reach
ATES: The Hero Emerges
Meet TyreRakhshak - India's guardian angel for highways
After years of innovation, TyreRakhshak emerged - not just as a product, but as a guardian angel for India's highways.
100% Safety
Improves vehicle safety dramatically
20% Longer Life
Extends tyre life significantly
>2% Fuel Savings
More fuel efficient operations
144 Hours Saved
Reduces downtime annually
3.5% Efficiency Boost
Truck efficiency increased
No Extra Cost
No en-route inflation/deflation required
Cooler Tyres
Reduces tyre heating for better efficiency
Our Innovation: This smart hub that monitors tire pressure in real-time
Today's Heroes
Every day, ATES silently protects thousands of drivers across India's highways
“Wick didn't just give us a product - they gave us peace of mind. Our drivers return home safely every night, and our operational costs have never been better. This is the future of fleet management.”
Ready to Revolutionize Your Fleet?
Join the future of commercial vehicle technology with Wick's ATES system. Experience enhanced safety, improved efficiency, and reduced operational costs.